The Miami DMA has partnered with Comcast to
provide 24/7 content on the "Dodge Showcase" segment on video-on-demand.
VOD is a free service to digital cable subscribers and provides consumers
the opportunity to browse information at their convenience on their
schedules. This offers subscribers the opportunity to come to us to seek
information about our bold, powerful, and capable lineup of vehicles. As
the technology continues to grow, we will be able to build a database and
capture consumers' in-market intentions that will then be forwarded
directly to your dealerships as sales leads. Below are links to Charger,
Nitro, and Durango VOD creative that will give you an idea of what the
creative execution for all nameplates will look like.
CHARGER |
NITRO
|
DURANGO
(click on each to view the creative)
